Symbolism in branding

Subtle symbols in storytelling may seem irrelevant but are the true foundations of any strong brand identity;

They serve as a bold memory within the recesses of our minds, whether it be the colour red, a specific shape or a single word. 

<Little RED Riding Hood>

Red is symbolic of danger, as she embarks on her dangerous trek inside the forest.

Symbolism is a discipline which requires detailed research along with patience,

As the brand story unveils its chosen messenger of communication

We never begin with the symbol, because the brand chooses the symbol and not the other way round.