brands /
and the role they play in society and culture
HYPERINTELLECTUALIZE THE ESSENTIAL.
CONCEPTUALIZE THE ICONIC.
BREAK, MOLD & REBUILD IDEAS. INTO CULT BRANDS
WE SHAPE CULTURE + SOCIAL NARRATIVES + IDENTITY POLITICS + VISUAL VOCABULARIES + DIGITAL SPACES.
01
CONCEPTUAL PHILOSPHY
We cloth the brands into semantics and visual vocabularies that epitomize contemporary vernaculars.
02
DEEP THINKING
We identify culturally significant gaps on the market by exploring deep underlying conversation and tensions within niches and industries, in order to provide them with relevant social value propositions.
03
ENDURING EXPRESSION
We are going for non-typical options to articulate identity politics, providing new languages that bring forward a shift within the zeitgeist.
04
SOCIAL DESIGN
We frame your brand positioning as questions that embody the lexicon of people’s emotions and behaviors, so that we can translate them into digital solutions.
We build brands that own an unfair share of the future
Our thorough and flexible approach makes us the go-to partner in shaping desirable futures, constantly pushing the boundaries of greatness, innovation, and collaboration to deliver exceptional results.
+ we are
• Women-run • Agile and collaborative • Thoughtful and dedicated • Interdisciplinary innovators • Business strategists • Creative storytellers • People-centric communicators • Design thinkers • Dreamers of a better world •
+ core principles
• Quality thinking drives quality results • The bigger picture reveals the true story • A clearly defined problem is half solved • Simplifying complex ideas makes them actionable • Constraints inspire creativity and innovation • Communication is an act of generosity • Precision in problem-solving and empathy in design are essential • Efficient management ensures smooth execution from start to finish •
+ the mission
Our mission is to partner with organizations to design value-driven interventions that foster desirable futures by deeply understanding humans, while aligning with our clients' vision and values—a commitment we’ve upheld for over a decade with disruptive startups and renowned brands through strategic communication and standout creative direction.