Semiotics in branding

As part of our strategic process in refining and defining your brand, we use semiotics to create the strongest possible identity for your business.

What does semiotics entail?

Semiotics is an investigation into how meaning is created and how meaning is communicated. 

It is a lens by which to view the world and understand the unconscious influences that the objects within our everyday landscape and culture have on us. 

For example, when we see the colour red flash on a traffic light we automatically know that we are meant to stop. This unconscious conditioning allows us to navigate our streets without even thinking, allowing us to stay safe from oncoming cars. 

By understanding Semiotics, we then weave into the design of your brand to create the intended meanings and messaging for your audience. 

Each colour, line and detail has an intended meaning and we go above and beyond to make sure it is communicated.