Brands are cultural artifacts

When you think of the ancient Egyptians, what is the first cultural element that comes to mind?

Without a doubt- for everyone- the pyramids they built. 

They serve as a cultural artefact which tells a story of life during their reign. 

When looking back on ancient cultures, each civilization has artefacts which have stood the test of time to give us insight into who they were.

In one thousand years time, what will be the cultural artefact(s) of the 21st century?

Our particular culture is infused with brands- the ones we recognize, the ones that influence us and the ones we are indoctrinated into. 

Since birth we are taught what brands we’re supposed to love and the brands we’re supposed to hate,

and then we embark on our own journey on which brands we invite into our home and lives.

Brands are cultural artefacts because they give information about the culture of its creator and users.

Brands are vehicles for co-creating social artefacts because they enable, encourage and elicit social behaviours. 

They encourage discussion, promote ideas and facilitate innovation.

Let us help you build your pyramid- it is impossible to create magnitude alone.